Basic rules for writing posts

Here are a few basic rules for adding posts to your website.

1. Write original articles.

Do not copy articles verbatim from other websites. It’s plagiarism and can hurt your search rankings. Google will see the articles as duplicates and ignore them. You can reference or summarize other articles, but you must put them in your own words.

2. Stay on topic.

Write the majority of your blog posts about the topics you want to rank for or about the products and services you sell. For example, if you’re a real estate company write about the real estate market, new properties, or buying and selling homes. You can write about your favorite sports team or a local event, but that won’t help rankings for your target keywords; and it can confuse Google as to what your website is really about.

3. Strategically target your top keywords.

Think about the keywords you want to rank for in the search engines and use those words in your post. Just don’t repeat the keywords needlessly. All text should read naturally.

4. Choose categories and tags wisely

You should choose an appropriate Category and two or three Tags for each post.

Categories are a general classification that help users navigate the topics. Good examples of categories might include: News, Photos, Videos, Specials, Job Listings, Product Reviews, Glossary, FAQs, etc.

Tags are a little confusing at first, but if you learn to use them properly they can really help your search rankings. A Tag is simply a keyword phrase that describes the post topic. Because Tags are listed on each post, they increase the number of times you can include important keyword phrases without artificially stuffing the keywords into the page text. Good examples of Tags might include: new home construction Panama City Beach, seafood restaurants Destin, best fishing charters Panama City, etc.

  • Categories and Tags should not overlap — categories are a general classification and tags are more specific.
  • Don’t use the same tags on every post, though it is OK to reuse tags where applicable.
  • Only use two or three Tags per post.

Blog Post Worksheet

Some people find it helpful to use a worksheet when writing blog posts. This post on our website has more information on Writing Great Website Content.


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