We use these steps to create a custom color palette for your website:
1. We choose a highlight color that complements your brand color or the main image on your homepage. We try to choose a color with a high enough contrast to avoid ADA / Accessibility issues on the website. This means using a dark highlight color on a light background and a light highlight color on a dark background.
2. We choose one or two accent colors. What colors are currently hot? These are some color trends past and present.
3. We use color psychology to improve website conversions. Did you know that colors can affect purchases?
4. We enter your colors as a “global palette”. Having a global palette makes it easier to change colors if needed. Instead of updating individual colors throughout the site, we update the global color palette and the website updates automatically.
This website’s color scheme:
This website uses a gray-based color palette with oranges from our tabby cat as the accent colors.